Transaction OK GOODbye

T

Transaction OK
Goodbye

These were the 3 words that appeared on the payment card reader.

I can’t imagine much thought or energy went into that part of the customer experience.

How about…

Payment accepted
Have a great day

Or

All good
Enjoy your order

Now that feels better.

1% improvements to the experience all add up.

When was the last time you bought something from your business pretending to be a new customer?

About the author

Simon Lilly

Award winning ecommerce and digital marketer with over 20 years experience. Ranging from enterprise e-commerce platform management and digital marketing strategy through to website re-designs and launches.

By Simon Lilly

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