Frequently these three words fill my inbox with dread…
“Transform your online sales”
“Double your conversion rate”
“Increase your AOV by 50%”
So many pre-sale promises…
Nearly always under delivering…
I’ve seen pitches from some of the biggest players…
But the best pitch I’ve ever had came from a small, specialist agency based in Hampshire when I was working in Health & Beauty.
Why was it special?
It was personal
It was well researched
It was insightful
It was honest
It was believable
It was accompanied by a free notebook
– everyone loves a quality freebie
All on A4 and brilliantly crafted.
Every word had been carefully considered.
Time had been invested in winning us as a client.
They highlighted real opportunities.
Suggested real solutions.
No hard sell.
Just simply – get in touch if this is of interest.
We did reply.
They did deliver.