It’s the mantra of Hiut Denim Co
Simple
Effective
Limiting?
Not really, it’s all about perspective.
You can read it two ways…
Literally
Do one thing well
One style
One size
One pair
Nope
Metaphorically
Do one thing well
One category
One location
One purpose
Yep
There’s two perspectives to everything
Embrace the one that gives opportunity
Embrace the one that you believe in
Embrace the one that you can do well