The average human attention span has dropped behind everyone’s favourite childhood pet…
The gold fish.
The gold fish is now comfortably 1 second ahead of us, with a 9 second attention span. Microsoft revealed this updated statistic from a recent study they shared.
Our ever decreasing attention span should be considered when you:
– Create your email subject lines
– Design homepage visuals and messaging
– Draft social post creative
– Produce videos with a quick, strong hook
Well done if you made it this far, you’ve read for more than 8 seconds!
You’ve beaten a gold fish.