+ Select a good email platform= Klaviyo or MailChimp are great places to start + Build your email list= Checkout opt-in, Website footer & run giveaways to build subscribers + Find your flow= Welcome series, Abandon basket & Post purchase are essentials + Send regular campaigns to your list= Weekly or monthly are great frequencies to start with= Include products & content that solve...
One of the great things that this writing challenge has unlocked for me is how useful writing is. Sure it has work benefits… Small chunks of copy for email introductions are created swiftly.Collaborating on social copy is straightforward and flows easier.More comfortable working with our new brand copy guidelines. I’ve also seen some real personal benefits… I’d read numerous benefits of a...
This is a slightly adapted version of a quote from Ryan Holiday.If it’s not Ryan it’s Wim Hof telling you push your boundaries. You know what? They might well have a point. I’d been doing the warm shower, then switch to cold thing for a little while, but didn’t really feel any benefit. Sure it felt different, but it also felt like the moment when someone else in the house...
Book: The Daily Stoic365 Meditations on Wisdom, Perseverance, and The Art of Living.A welcome addition to my morning routine.Perfect with a cup of tea (or orange juice).Ideal to kick start your brain for the day ahead. Podcast: The High Performance Podcast125 Episodes (and counting) of Interviews with highly successful individuals.Almost perfect for the drive to and from work.A great companion on...
It’s Sunday, around 2pm.I’ve been sent on a mission.A mission with a 4pm deadline! My daughter has become a bit of an amateur photographer.It’s her BFFs birthday tomorrow and she needs some prints.I head to everyone’s high street photo retailer – Boots. Phone connected.Tap transfer.Select size.Make payment.Printing begins. “This was a piece of cake.” I...
(A title I didn’t think I’d ever actually write) A drop of experienceA pinch of emotionA smattering of factsA teaspoon of takeawaysA few grains of honestyBlend with a current topic or trendLeave to bake on LinkedIn for an hour (or so)Check occasionally for commentsIf heated debate, leave to cool for an additional 10 minutesServe with a tweet and a blog post Do not reheat once...
It was a simple concept.Share a little slice of positivity on a Friday afternoon. Each week the customer care manager would collate a few of the best reviews that we’d received over the last 7 days.They’d then be added to a very simple email and sent to everyone in the business at 3pm on a Friday afternoon.The subject line simply said ‘Happy Friday’. It was the perfect...
Last night I ran a 5k race, the last time I ran at an organised event It was 100k over 2 days. It felt very different! Short is about energy & speed.Long is about consistency & endurance. These are two very different distances that need different approaches.They also have different impacts on your mind and body. There are interesting parallels between running and working in a digital...
This was the motto of an activewear brand I worked for.It’s a beautifully simple phrase that reminds you to be mindful whilst being active.It came to me this morning as I cycled to work.Like most journeys, there are uphills and downhills. The UPHILL The anticipationThe energyThe burn There are a few options… Double down, grit your teeth and push throughWork through the gears, maintain...
The average human attention span has dropped behind everyone’s favourite childhood pet… The gold fish. The gold fish is now comfortably 1 second ahead of us, with a 9 second attention span. Microsoft revealed this updated statistic from a recent study they shared. Our ever decreasing attention span should be considered when you: – Create your email subject lines– Design...
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