ArchiveMay 2022

Happy birthday


It’s my birthday today, 10 emails later… from brands wishing me a happy birthday, I’m overcome with a feeling that digital marketeers can do better… Here’s my gift back to you – some advice on how to make your customers feel special on their birthdays. What not to do: ASICS – Celebrate your birthday with 15% off SimonASOS – Big love on your birthday...

Day 2


Time to try a different format of post… 3 Tips for a smooth, stress free presentation 1. Do the work early. Don’t leave it to the last minute, avoid any unnecessary stress and anxiety from having to do a presentation from putting in the effort way before you are due to deliver it. Give yourself the minimum of a 48 hour buffer for tweaks & amendments before it’s due. 2. Keep...

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